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We work hard towards fulfilling our responsibility. It is built in our DNA, committing to the four pillars of our Hilstor mission focused on what will be produced, consumed, or sold responsibly. We believe that our commitment will pay off in the long run.

Customer focus

We start from customer necessities and work for them. Customer trust and satisfaction are our top priority. Paying attention to competitors is also part of our customer-centric approach, on how can we serve properly the market and provide goods at an affordable price.

We listen to our customers attentively, speak candidly, treat them respectfully, learn from their feedback, and improve our strategy continuously, to ensure a smooth experience shopping on Hilstor!


We ensure product value to our customers by constantly verifying the quality of the products and training our employees and leadership to the latest standards. Our values focus on a long-term plan, and we do not compromise them for short-term gains.

We strive to create value through innovation, researching ways to improve the customer experience. We analyze the market constantly to find valuable products for our customer's needs.


Our focus is on the key inputs of the business delivering goods with the right quality in a timely fashion. The delivery focuses on a user-friendly interface which we constantly improve. A varied list of delivery methods is available to pick the most convenient delivery solution.

In the delivery of success, our leaders commit to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Despite setbacks, we rise to the occasion and never settle.


We focus on raising the bar and driving teams to deliver high-quality products, services, and processes. We strive to ensure that defects do not get sent down the line and that problems get fixed. We create and communicate a bold direction that inspires results.

Through regular samples, the quality of the products offered to the market is tested, ensuring that the standards are respected.